Today, I surfed on over to The Canadian Apple Store, selected the white 13 inch 2.0GHz MacBook and placed my order.

While at the Apple Store, I noticed there was more of price difference than could be accounted for with the upgraded ram and hard drive on the black Macbook, so decided to do a little experiment. I created two identical MacBook specs but built a white and a black one. Turns out you are paying about $149.00 extra for the black paint...